NTT DOCOMO Ventures Invests in Higgsfield, Inc., a Video Generation AI Platform Enabling End-to-End Video Creation, Editing, and Production at Scale

NTT DOCOMO Ventures, Inc. (Headquarters: Minato-ku, Tokyo; CEO & CCO: Yuko Sasahara; hereinafter “NTT DOCOMO Ventures”) is pleased to announce that, through a fund it manages, it has invested in Higgsfield, Inc. (Headquarters: San Francisco, California, USA; CEO: Alex Mashrabov; hereinafter “Higgsfield”), a provider of a video generation AI platform that supports the entire workflow—from generating short-form videos based on prompts, images, or product URLs, to editing and producing advertising creatives at scale.

Higgsfield provides a video generation AI platform that enables anyone—from individual creators to professional video producers—to easily create high-quality videos. The platform combines intuitive usability, requiring no complex prompt engineering, with the level of quality and visual consistency demanded in professional production settings. Higgsfield’s core strength lies in its proprietary technology, which allows users to control visual expression with a precision comparable to a live-action film set. By leveraging leading video generation AI models while also developing its own proprietary models, Higgsfield differentiates itself as a production-grade video creation platform capable of consistently delivering footage that reflects intended camera work, composition, and creative direction.

In recent years, the video generation AI market is expected to continue expanding, driven by declining inference costs, the availability of models via APIs, and continuous improvements in output quality. In advertising, marketing, and video production, adoption is accelerating as companies seek to streamline content creation and diversify their creative output. At the same time, maintaining visual consistency in generated footage and finely controlling elements such as camera angles and lighting remain key challenges. Higgsfield aims to solve these challenges through its high degree of controllability, which allows camera work and visual expression to be specified in detail, much like on an actual film set. This enables companies to move beyond experimental use toward sustained, real-world adoption in advertising, marketing, and video production.

NTT DOCOMO Group is committed to creating new lifestyle value and experiences together with partners by leveraging its membership base and data, and by enabling seamless integration between services and a wide range of devices. Building on this investment, NTT DOCOMO Ventures will deepen its collaboration with Higgsfield and pursue the creation of new value in the advertising, marketing, and content production domains.

■ Higgsfield, Inc. Profile