Invested in Influitive Corporation

NTT DOCOMO Ventures, Inc. (headquartered in Minato-ku, Tokyo, Japan; President & CEO: Minoru Etoh) announced today its investment in Influitive Corporation (headquartered in Toronto, Canada; CEO: Mark Organ, hereinafter referred to as “Influitive”), a company making it easier for B2B marketers to recruit, mobilize marketing campaigns, refer new clients, and close deals.

1.Overview of the investment

NTT DOCOMO Ventures, through the investment fund it operates, acquired shares of Influitive through a third-party allocation conducted by Influitive.

2.Background

Influtive offers an advocate marketing platform that analyzes data around social media, influencer networks, and other peer-to-peer technologies to spread brand awareness. In their platform, the existing customers of a client company become evangelists and introduce new potential customers to the client company by utilizing social networks and peer-to-peer networks. Influitive’s clients can find new potential customers efficiently and cost effectively compared to traditional marketing methods.

Advocate marketing is the next generation of marketing, and it is attractive to B2B solution and online service providers. Influtive already has over 250 clients and is one of the leading companies in the marketing field. We believe that the track record and innovation of Influtive will cause it to grow globally and spread advocate marketing in the near future.