NTT DOCOMO Ventures Invests in Paradigm AI Inc., Operator of the 2.9-Dimensional Idol Agency “PLAYTUNE”

NTT DOCOMO Ventures, Inc. (Headquarters: Minato-ku, Tokyo; CEO & CCO: Yuko Sasahara; hereinafter, “NDV”) is pleased to announce that, through a fund that it manages, it has invested in Paradigm AI Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Taiyo Yoshida; hereinafter, “Paradigm AI”), operator of the 2.9-dimensional idol agency “PLAYTUNE.”

“2.9-dimensional idol” is a new form of entertainment content that allows users to engage in idol activities with their own ideal image, using Paradigm AI’s proprietary AI technology. This enables idol activities full of human touch and personalities, while retaining the charm of virtual-like characters.
PLAYTUNE, the 2.9-dimensional idol agency, is home to the three-member group PRYME. Since their debut, PRYME has steadily increased the number of followers through music releases and streaming; as of March 2026, they have gained over 130,000 followers across social media platforms. On Friday, March 27, 2026, they released “Moon Disco,” a music video for their new song which depicts them as those who enjoy the moment and pursue their idol activities in their own unique way.
PLAYTUNE will continue to scout potential idols through auditions and other means to create new 2.9-dimensional idol groups.

While the rise of social media has made it easier to showcase exceptional talent, it has also exposed people to criticism online, leading to a growing preference for anonymity in recent years. As a result, there has been an increasing number people who express themselves as artists without showing their faces and VTubers, online performers using digital avatars. Paradigm AI leverages the power of technology to support talented individuals who have previously struggled to break into the industry due to issues such as anonymity, thereby fostering the emergence of more talent.

The corporate venture investment fund, DOCOMO Innovation Fund IV, established in January 2026, has identified Entertainment as one of its key investment areas^*. As lifestyles and values continue to evolve, we believe Paradigm AI’s initiative, which introduces a new model for IP known as 2.9-dimensional idols and creates innovative customer experiences and entertainment content, holds significant potential in this field, leading us to make this investment. We will take this investment as a starting point for developing our collaboration with Paradigm AI, with the aim of jointly developing IP and creating new customer experiences.

■Paradigm AI Inc. Profile

Name	Paradigm AI Inc.
Location	3-1-5-309 Takadanobaba, Shinjuku-ku, Tokyo
Representative	Taiyo Yoshida, CEO
Areas of Business	Operation of the 2.9-dimensional idol agency “PLAYTUNE”
Website	https://paradigmai.co.jp/

* NDV Press Release “DOCOMO Innovation Fund IV Announces Theme and Core Areas”