Investment in Petametrics, Inc. | NTT DOCOMO Ventures, Inc.



NTT DOCOMO Ventures, Inc.

Investment in Petametrics, Inc.

NTT DOCOMO Ventures, Inc. (headquartered in Minato-ku, Tokyo, Japan; President & CEO, Toshiki Nakayama), has invested in Petametrics, Inc., a U.S.-based start-up that provides “LiftIgniter”, a personalization API to deliver a wholly unique experience to every individual user impression. The company is headquartered in San Francisco and led by Indraneel Mukherjee, CEO and co-founder and Adam Spector, co-founder.

As the e-commerce and media market grows, personalization based on sparse data points and real-time action by users has demonstrated the ability to significantly improve sales and customer engagement.

Most personalization engines require data scientists to analyze huge amounts of log data combined with user preferences and historical information in order to deliver intelligent recommendations to the end-user. This leads to internal data analysis teams that are overwhelmed with low quality information and simply don’t have the capacity to individualize the experience for each user at scale. With LiftIgniter, the machine learning-based personalization algorithms run 24/7, learning and reacting to each impression in real-time to predict and serve up tailored content for every user touchpoint. The platform is agnostic across all content, languages and devices. It can be fully integrated and operational within a few hours, with minimal ongoing management.

LiftIgniter was founded by Indraneel Mukherjee, a former Google researcher, and a team of machine learning and math PhDs., The personalization engine is powering various NTT DOCOMO e-commerce services.

NTT DOCOMO Ventures will use LiftIgniter to help improve and increase the value of e-commerce services provided by NTT DOCOMO, NTT DOCOMO’s group companies, and NTT DOCOMO’s partner companies.

About LiftIgniter
LiftIgniter is a personalization API for every digital touchpoint. The company offers a single technological solution that is agnostic across all content, languages and devices. LiftIgniter’s engine personalizes every click or swipe in real time to create the best digital experience for each user impression. It allows businesses and technologists to increase key engagement metrics by 80 percent with minimal cost and effort. The company was founded in 2014 by Indraneel Mukherjee and Adam Spector and is based in San Francisco. For more information visit

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NTT DOCOMO Ventures, Inc.